Tidal, the Jay Z owned subscription music streaming service has added support for loudness normalization in the latest release of their iOS and Android apps. It joins Apple Music Radio, Spotify and YouTube in doing so. But Tidal has gone a step further, using the ITU-R BS.1770-4 loudness standard for measuring loudness.
I reached out to Tidal to get some details about how their normalization works…
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Peak meters suck, plain and simple. Do yourself a favour and stop using them. They don’t correlate well with perceived loudness and most don’t even detect peak levels reliably! Loudness meters and true-peak meters solve these problems…
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Nowadays, loudness management is everywhere: TV, iTunes, YouTube, Spotify, etc. If your music is too loud, it will be turned down. This creates a more consistent and enjoyable experience for the listener, but to ensure that your music sounds its best wherever it’s played, it helps to have a solid understanding of loudness levels.
Luckily, it’s not that difficult! Let’s dive in…
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I was reading a Facebook post today by a mastering engineer who was asking for advice about how to increase the loudness levels of his master. His original master had reasonable levels, but his client said, “Make it louder.” Now, the artist didn’t necessarily want it louder, but felt pressured to make it louder to appease the publisher. The engineer was likely going to have to apply aggressive compression and let his true peak levels exceed 0 dB to reach the levels he was targeting. Sigh.
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